Electrician website design in Waterford

The market here is too small for this

It is smaller than Dublin and almost nobody is writing for it, which is the best combination on offer. One site can hold Waterford, Tramore and Dungarvan, and stay held, rather than fighting forty firms for a slice of a city page.

I do the same handful of jobs all year

Then that is a handful of pages, one each, in the customer's words rather than yours. Tripping fuse board, dead sockets, new shower circuit, outside power, an inspection before a sale. Ordinary pages, written once, outrank one clever page every time.

One firm gets nearly all the commercial work

They do, and the shops, salons and small units that change hands every year have nobody. Those jobs are searched for in a hurry and paid quickly, and a page written at a small business rather than at a homeowner has almost no competition here.

The same three firms get everything

They get everything that is asked for by name. What is left is everything asked for by job, and that is a growing share, because the people moving into Waterford have no name to ask for. A page named after the work beats a firm everybody's father used.